Aina Serra
As a Senior Product Designer, Aina Serra creates and drives the vision, strategy, and execution of user-centered, digital products and experiences that align with both business objectives and user needs, ensuring accessibility and inclusivity are core pillars of the design process. She operates at the intersection of Product and User Experience Design, working closely with cross-functional teams—including product managers, content strategists, subject-matter experts, front-end developers, and engineers—to drive innovation within frameworks such as UDL, creating engaging, scalable and engaging digital environments and tools.
With a proven track record of delivering impactful, user-focused solutions, Aina has demonstrated her ability to lead design strategy across diverse industries and audiences, with a strong focus on intercultural settings and underserved communities. Prior to joining CAST, she founded and spearheaded the design of a pioneering School Podcasting startup, currently in development in Europe.
Aina's extensive work and studies have provided her with a valuable, global perspective on design and cross-cultural intersection. She is currently advancing her expertise with a second bachelor’s degree in Anthropology and Human Evolution at the Open University of Catalonia, gaining deeper insights into human behavior, cultural diversity, and the evolution of societies in the digital age.
My Inspiration
The song is in Catalan, one of my mother’s native tongues mixed in with Spanish. It features local Catalan activists that work on preserving the Mediterranean ecosystem. I find the song and video very inspiring, as it shows community work and service. The main line translates to “there must be another way of living,” referring to finding new ways to do things that are respectful and healing to all kinds. I have a similar mindset while doing my work, and it reminds me of a quote I love: “We rise by lifting others.”
Education
M.Ed., University of Barcelona, Digitally Mediated Learning Environments
M.Ed., University of the Balearic Islands, Teacher Training
B.A., University of the Balearic Islands, English Studies