As a Senior Product Designer, Aina Serra creates and drives the vision, strategy, and execution of user-centered, digital products and experiences that align with both business objectives and user needs, ensuring accessibility and inclusivity are core pillars of the design process. She operates at the intersection of Product and User Experience Design, working closely with cross-functional teams—including product managers, content strategists, subject-matter experts, front-end developers, and engineers—to drive innovation within frameworks such as UDL, creating engaging, scalable and engaging digital environments and tools.
With a proven track record of delivering impactful, user-focused solutions, Aina has demonstrated her ability to lead design strategy across diverse industries and audiences, with a strong focus on intercultural settings and underserved communities. Prior to joining CAST, she founded and spearheaded the design of a pioneering School Podcasting startup, currently in development in Europe.
Aina’s extensive work and studies have provided her with a valuable, global perspective on design and cross-cultural intersection. She is currently advancing her expertise with a second bachelor’s degree in Anthropology and Human Evolution at the Open University of Catalonia, gaining deeper insights into human behavior, cultural diversity, and the evolution of societies in the digital age.